Aly and Aj Tour Merch

The Aly and Aj project is a project aimed at making merchandise for their Fall 2023 tour across the Midwest. Throughout this project, the origins of their California bohemian aesthetic were analyzed to match with the correct pieces of merch (shirts, tote bags, and buttons). Muted earth tones were used to align with their down-to-earth personalities and road trip energy. An expressive typeface was used for the tote bag and buttons to highlight the way their songs are performed. A bold San-serif typeface was used in the tour posters to communicate the energy of the show for the audience to remember when it’s over. Made using Adobe Photoshop and Illustrator