The first product is a poster series that serves as a visual representation of artificial intelligence taking over creative spaces. A story was crafted in each poster to communicate the idea of “What” is making art or performing instead of “Who”. The goal was to get the viewer into the perspective of artists by adding stock images of robots into artistic fields to show the fields artificial intelligence impacts.
The next product is a brochure that goes in-depth about the ways that artificial intelligence is changing copyright and how creatives and art firms can implement these changes into their workflow. The information is laid out in a way that doesn't talk down to the reader for not being more aware of copyright laws and ways to be informed about artificial intelligence but explains it in a way that is easy to comprehend and follow.
The last project was a social media campaign that broke down the content of the brochure into small chunks for easy consumption. The campaign was designed in a way that implemented the psychology of color and explored the ways users react to color. A gradient palette was selected that shows the journey from being anxious and tense to feeling safe and secure. Instagram was the platform of choice to have this campaign on as its mission statement is “to capture and share the world's moments", and the brand is highlighting a moment in time that will change how all industries work.
Below is a video presentation that goes more in-depth about Motem, the process of creation, and how everything came together.
All products were made utilizing the Adobe Creative Suite. (Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro)
