Front Row Weekly is a music publication focused on capturing the energy, emotion, and stories behind live performances. I developed a complete brand identity and visual guidelines system designed to create a recognizable, cohesive presence across digital platforms, social media, and editorial content.
The branding guide establishes the publication’s visual direction through logo usage, typography, color palette, imagery standards, layout principles, and social media applications. Inspired by the atmosphere of being in the front row at a concert, the identity balances bold editorial design with the raw, immersive feeling of live music photography.
This project focused on creating a flexible brand system that allows Front Row Weekly to grow while maintaining consistency across artist features, reviews, photography coverage, and promotional content.
